lydia brunner
GRAPHICS • MARKETING • WEB
Program skills
MY PROFICIENCY IN SOFTWARE
MAGENTO
100%
WORDPRESS
85%
INDESIGN
100%
PHOTOSHOP
100%
ILLUSTRATOR
95%
MICROSOFT OFFICE
100%
TEAMS/ZOOM
90%
SURVEY MONKEY
95%
MAILCHIMP
90%
CAMTASIA
100%
WIX
100%
GOOGLE ANALYTICS
90%
FIGMA
70%
HOOTSUITE
85%
CAPTURLY HEAT MAPPING
90%
CRM/ERP
90%
KLAVIYO
90%
SEO
85%
I am a dynamic, results-driven leader with over 11 years of experience in graphic design and digital marketing management, specializing in the healthcare and pharmaceutical sectors. Known for my attention to detail, data-driven decision-making, and creative problem-solving, I have a proven track record of successfully managing projects from concept to completion. Skilled at handling multiple projects under tight deadlines, I thrive in fast-paced environments and excel in cross-functional collaboration. My strong work ethic, positive attitude, and strategic approach help drive organizational success and adapt to evolving market demands.
Core Competencies:
Website Management, Presentation design, Analytics, SEO, UX/UI, HTML/CSS, Rebranding, Project management, Strategic planning, Budget management, Tradeshow management, E-mail marketing, Graphic design, A/B testing, Social media marketing, Videography, Photography, and Printing.
PORTFOLIO
DIGITAL MARKETING
MINI SITES
LANDING PAGES
GRAPHIC DESIGN
BRANDING
INFOGRAPHICS
PRODUCT PHOTOGRAPHY
Experience
IPG Health
Senior Presentation Designer
Freelance • May 2024 to October 2024
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Format, maintain, and clean client decks for major pharmaceutical companies, including Johnson & Johnson and Pfizer.
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Enhance presentations with graphic elements, charts, diagrams, and animations to emphasize messaging and branding carried throughout the deck.
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Revamped existing branded materials to align with updated brand guidelines and visual elements.
KEELER
Website Manager & Senior Graphic Designer
Malvern, PA • July 2012 - May 2023
Responsible for overseeing all company websites and promoting the full line of products with appropriate marketing materials for this international multimillion dollar distributor and manufacturer of ophthalmic products.
Website Manager
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Oversaw two different e-commerce sites with more than 1,500 products listed and 24 student sub-sites. Performed daily updates of product descriptions, images, out-of-stock removal/addition, pricing, and more.
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Designed and launched all promotional landing and blog pages.
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Designed, developed, and launched three mini sites for products, education, and partnerships.
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Managed the company distributor portal containing all marketing and support documents for global distributors.
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Facilitated web changes and continually improved end-user experience obtained through analytics and customer feedback surveys.
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Increased lead generation and tripled sales on a third-party sales website with continuous SEO improvement.
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Worked with product development team to redesign product user interface.
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Monthly website analytic reports to determine marketing strategy improvements and ROI on marketing efforts.
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Managed social media channels, YouTube, Facebook, LinkedIn, and Instagram.
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Designed, managed leads, and analyzed click through rates for weekly promotional e-mails.
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Conducted A/B testing on promotional e-mails.
Senior Graphic Designer
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Led two different corporate merge rebranding campaign rollouts to all marketing outlets.
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Responsible for the creation, content, editing, printing, and distribution of printed catalogs.
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Produced internal company directory, monthly TV slides, extension sheet, live PDF forms, training award certificates, press releases, and other projects, as needed.
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Liaisoned with printers, vendors, industry magazine personnel, event-management companies, and tradeshow contractors.
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Orchestrated and designed print advertisements for industry journals and magazines, both domestic and international.
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Product photography.
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Managed and art directed the in-house and out-of-house marketing teams—for both print and web—to create visually appealing and impactful flyers, brochures, catalogs, tri-folds, postcards, website banners, e-mail signatures, advertisements, and home page graphics.
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Coordinated event logistics and managed multi-million dollar tradeshow budget for 14 national and international tradeshows annually, including the marketing, registration, set-up, travel, hotels, booth design, distributor training, receptions, and scheduling.
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Designed new product packaging, labeling, and inserts.
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Recorded, edited, and produced product instructional videos.
Cleftstone works
Assistant Designer
Kutztown, PA • 2010 to 2012
Responsible for conceptualizing and designing all national marketing and promotional pieces for this natural stone tile company. Worked as a customer service representative, designer, and photographer.
